Brad Ross Advises Magicians to FOCUS
Category: Blog Posted by: C. DENNIS SCHICK
FOCUS.
You are what you focus on!
Article over. J/K.
But it really is that basic most of the time.
Here's what I mean and how it applies to us making massive
money in magic and having a fun, successful career.
I just bought leased my new Lexus and everywhere I look
I see my same model & color Lexus.
Have you ever noticed when you buy a new car that you see
that type of car all over the place now? Why is that? Are
there suddenly more of those cars being sold? Did everyone
decide to be as smart as you in their purchasing?
No, 'fraid not.
It's because it is simply on your mind now. It's no longer in
the subconscious, but pushed to the forefront of your conscious
mind and attention. You are focusing on it without even
thinking about it. It's known as your reticular activator.
One thing I've noticed that is very cool is whenever, without
fail, I'm working on a new mailing campaign or designing a
new show, I get calls and gigs for that particular venue.
Strange indeed. I haven't even mailed anything yet, but I'm
booking the gigs.
And that's where our "focus" comes in. If you are constantly
focusing on getting gigs and performing professionally, the
business will come. I guess it's kind of a field of dreams kind
of thing. "If you build it, they will come."
Now granted, if all you do is think about it, your chances are
lessened. But if you are actively prospecting and performing,
the wheel is spinning and won't slow down! There is an
active universe around us all and the answers are all there if
you just ask them!
I know some of this is mystical and airy to some of you and
I HIGHLY recommend you read; "The 11th Element" by
Robert Sheinfeld & "The On Purpose Person " by Kevin
McCarthy for details of how and why this all works.
So often I hear from fellow magicians that are frustrated
with not getting enough paid performances. They have this
dream, but it's going nowhere for them.
I've even coached magicians who say nothing is going right
for them and they just keep going in a downward spiral.
I have always found that they are simply not focusing on the
correct things.
Perhaps they're bummed about their last mailing flopping.
Maybe their website isn't getting the kind of traffic they wanted.
Maybe they just complain about the guy who's getting all
the gigs that they know they're better than. Or maybe they
only perform their magic for their mirror. Either way, their
focus is out of whack.
One of my most practical tools to stay on focus is my
marketing calendar. It keeps me on track when it's so easy
to let life's distractions take me elsewhere.
Another tool I use came from Michael Ammar's, "Success
& Magic" Booklet and that is I concentrate on the TOP 5
effects for each particular venue I work or want to work.
There is so much great magic out there that wanting to learn
the latest effect is just too tempting.
I still play with new stuff simply as a hobby but when it
comes to my career, I am very strict about keeping with my
5 strongest effects and making them even stronger.
And finally, I am very conscious about my time. It's really
all we have. It can never be duplicated or made up. Once
it's gone, it's gone. And as my grandma used to tell me -
now I know it's the truth...
The Older We Get - The Faster It Goes!
When you are absolutely focused on what you want to
accomplish and what's really important to you, you'll find
yourself achieving your goals faster and spending more time
doing what you love. Whether that's magic, marketing, fitness,
hiking, reading, traveling, family time, etc.
So the BIG question of the day is: "What are you
focusing on?"
Kick Butt with Your Marketing and...
LOVE What You Do!

Brad Ross
