Year after year, the I.B.M. annual convention printed program is rated the best of all magic convention programs. This year, the printed program for the I.B.M. 84th Annual Convention in Norfolk, Virginia, July 3-7, will continue that tradition! In addition to being the official guide for the convention itself, the highly-coveted souvenir program is a collector’s item. Advertisers have a unique opportunity to reach one of the largest target markets in all the world of magic. But the DEADLINE to reserve your ad is May 31, so hurry! Read on to understand why you HAVE to attend the convention, and to advertise in the printed program, in order to get your own personal copy!
YOU SHOULD ADVERTISE IN THE PROGRAM TO:
Remind attendees that you are there.
Feature your new trick, prop, service, book, DVD, etc.
Invite attendees to your booth.
Make a special announcement (new line, new service, etc.)
Build extra traffic (see below for traffic-builder suggestions)
Wish someone well, congratulate new president, etc.
Get ahead of your competitors!
Beat your competitors to the DEADLINE -- May 31!
WHAT ARE SOME GOOD EXTRA TRAFFIC-BUILDERS?
Obviously driving traffic to your dealer booth is a worthy goal. So what can you say in an ad in the convention program to help do that? Here are some ideas. Use your own creativity and come up with something special and unique to you.
Mention this code word at our booth and get 20% off any one item.
Say this magic word and get a free gift.
Put your business card in a bowl/box for a special drawing.
Come meet this celebrity in our booth at these times.
Buy one DVD/book and get one half price (or free -- BOGO)
Buy $100 or more and get one DVD (or somethng) free
Say you saw our ad in the program and get a free XXX.
SO WHY IS THE PROGRAM SO POPULAR?
They are used as the official guide to the convention (hour-to-hour, day-to-day)
Speaker bios tell you about them (and are good for autographs)
Many historical features (past presidents, past convention sites, Lifetime members, people who put the convention together, history of the I.B.M., etc.)
Articles on honored guest, Sharing the Magic, hospital visits, etc.)
The souvenir programs are collectibles. People even sell them later.
Good place to collect autographs.
Now that’s a lot of bullet points. The bottom line is: attending the convention and/or advertising in it -- and getting your own personal copy of the program -- makes perfect sense. So go ahead right now and register for the convention, and reserve your advertising space in the program. THE DEADLINE IS MAY 31!
You’re so smart!