Walter Blaney's Zaney
marketing campaign:
vinyl 45 rpm records
By Bobby Warren

How do you market your show? The Internet? Social networking sites like Twitter and Facebook? Do you send out DVDs? How about videocassettes? Posters? Direct-mail brochures? Direct marketing media kits? What would you do if there were no Internet, no DVDs or VHS tapes?

Well, that's what Walter “Zaney” Blaney, and his contemporaries, faced back in the early 1960s. Like those today who gravitate toward tapping into the technology of the times to reach the masses, Blaney embraced the technology accessible to him and his potential clients and sent out audio recordings on 45-rpm vinyl records.

It's been almost 50 years since Blaney recorded one of his shows and had the records pressed, but his groundbreaking recording was nearly lost to history.
(Read More; Listen to Blaney's Record)

Advertising with the I.B.M. makes sense

B.J. Hickman, advertising manager, discusses why advertising in the International Brotherhood of Magician's official publication, The Linking Ring, or on its Web Portal at www.magician.org makes sense for those publishers, magic creators, magic distributors and others who are trying to market their products or services to magicians. Check out B.J. Hickman's message in the video below.

Feldman captures Thurston's incredible life in new DVD

Rory Feldman, who has more than 15,000 pieces of Howard Thurston memorabilia in his Brooklyn, N.Y., home, has produced a full-length documentary about the "Master Magician's" life. (A video of the trailer appears below.)

Originally, Feldman created a 35-minute video of Thurston based on a William V. Rauscher lecture, "When Thurston Came to Town." Feldman took the audio and overlaid pictures. That original effort has since been expanded to a full length DVD with rare photographs, audio clips and video clips. You can read and learn more about Howard Thurston and the DVD here. Read more about Rory Feldman here. Feldman is on the cover of the February edition of The Linking Ring.
(View DVD trailer)

Phenomenal performer Max Maven will be part of the talent line-up at the 2010 I.B.M. Annual Convention. If you cannot wait until July 6-10, 2010, to see Max Maven, get a preview of what it might be like by watching the video below.

p.s. Register before February 2010 and save on the registration fee (click here). Read more about the talent here.

Jerome Murat presents a highly visual, stunning and original performance. Murat will be among the talent performing at the I.B.M.'s 2010 Annual Convention in San Diego, Calif.

p.s. Register before February 2010 and save on the registration fee (click here). Read more about the talent here.